1. Achieve promised objectives

2. Have an approach that favours simplicity

3. Have a customer-oriented attitude

4. Show initiative and search for discontinuous solutions

5. Act with integrity and respect for others

6. Have the ability to set clear priorities

7. Demonstrate passion and pride in work

8. Feel responsible and encourage others to take responsibility

9. Develop, lead and help people

10. Demonstrate humility, honesty and openness to others

11. Have the ability to collaborate and work in a team

12. Express one's own idea in a clear, direct and transparent way